Mexican Volanco Popocatepetl Erupting

Earthweek reports that Popocatepetl, Mexico's 2nd tallest volcano @ 17,634 ft. (5426 meters), has erupted, spewing ash across neighboring villages. Popo is one of Mexico's most active volcanoes, last erupting in 1994 and having done so 15 previous times since the Spanish conquest in the 1519. It's located 45 miles (70 km) southeast of Mexico City, and 30 miles (45 km) southwest of Puebla.

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All of central Mexico teems with Volcanic activity, and I had an opportunity to view the effects on a recently trip to Michoacán, where I visited the village of San Juan Parangaricutiro, almost completely buried by the young Volcán de Parícutin that rose out of a Tarascan farmer's cornfield in 1943. It was eerie to hike across the craggy lava field to visit all that remains of the village, the church spires rising out of the once molten rock.
As I researched for more information about Popocatepetl I punched Mexico Volcano into Yahoo!. Not surprisingly, ads appeared on the right hand column, and how well remembered your thoughtful gift of a Mexican Volcano will be - just like VD, a "Give the Gift that Keeps on Giving".

This underscores the pitfall of blind keyword insertion (not that the search engines mind:$$$) It seems we have more and more inexperienced marketeers (mouseketeers, perhaps?) that have no grasp of using negative (exclude) keywords to forestall gaffes such as these. Even the National Geographic Ad, which did lead to an article on volcanoes, did not deliver on most of the ad's promise: the article provided a few facts and one photo, but no volcano "news, wallpapers, videos and safety tips" were to be found.